Most owners treat reviews as feedback — something that happens to them, that they read with pride or anxiety, that they react to one at a time. That framing leaves enormous value on the table, because reviews aren't feedback you react to; they're an acquisition channel you build. A systematic flow of recent, genuine reviews drives both your local search ranking and the patient's choice once they see their options, and it does so for less than any advertising you could buy. The practice that wins the patient deciding between two listings in the map pack is, almost always, the one that systematized earning reviews — not the one with the better treatment they never told anyone about.
This is general education for owners, not legal advice; follow platform policies and applicable rules on reviews and patient privacy.