Inside MedSpa
An intro offer can bring in new patients or attract deal-hunters who never return at full price. The structure decides which — and whether the offer builds your practice or your discount reputation.
An intro offer is one of the most common new-patient tactics and one of the easiest to get wrong. Done well, it lowers the barrier to a first visit and brings in patients who become regulars. Done poorly, it attracts deal-hunters who never return at full price and trains your market to see your prices as negotiable. The structure decides whether the offer builds your practice or your discount reputation.
This is general education for owners, not professional advice.
https://insidemedspa.com/article/medspa-new-patient-offer-strategy/
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