There's a moment every year when your manufacturer agreement comes up for renewal, and for most owners it passes the way a software subscription auto-renews — a signature, barely read, on terms someone else wrote. Your rep is delighted when that happens, and that delight should tell you exactly who the default terms were designed to serve. Contract season is among the highest-ROI hours an owner can spend all year, because the terms you re-sign set your loaded cost on the products you use most for the entire year ahead. A modest improvement negotiated once compounds across every vial. Re-signing on autopilot is leaving that money on the table, every year, by default.

Why this is the highest-leverage hour on the calendar