Standard Botox dosing breaks into three primary zones: forehead (frontalis), glabella (corrugator/procerus), and crow's feet (orbicularis oculi). Most practices use 20 units forehead, 20 units glabella, and 12–16 units per side for crow's feet—a full-face treatment totaling roughly 60–70 units. These figures reflect the FDA-cleared indication (chronic migraine, blepharospasm, cervical dystonia) and cosmetic consensus built from two decades of clinical practice. Variation exists: lighter patients or first-timers may start at 15–18 forehead; aggressive correctors or male patients often need 25–30 glabella.
Injectables
Botox Units Per Area: Standard Dosing and Practice Economics
Typical neuromodulator units by facial zone, how to price per-unit, and what drives your margin on toxin revenue.
1-YEAR MOVE
ABBV
▲11.6%
| Ticker | Company | 1-year change |
|---|---|---|
| ABBV | AbbVie (Allergan Aesthetics) | +11.6% |